Claude Code plugin

claude-outreach runs your whole outbound from Claude Code, from the ideal customer profile to the replies, with Emelia as the engine. Install, keys, commands and updates.

claude-outreach is an open source plugin for Claude Code, MIT licensed. It packages a method: define who you target, build and clean the list, find and verify emails and phone numbers, write a sequence that does not read like a template, check deliverability, launch in Emelia, triage the replies, and read what worked.

Install

Add the plugin

In Claude Code:

/plugin marketplace add emelia-io/claude-outreach
/plugin install claude-outreach@claude-outreach

From a terminal, the same with claude plugin marketplace add emelia-io/claude-outreach then claude plugin install claude-outreach@claude-outreach.

Add your keys

The skills call the Emelia REST API with the key in your environment. In ~/.zshrc or ~/.bashrc:

export EMELIA_API_KEY="..."   # enrichment, contacts, campaigns, replies
export BASILE_API_KEY="..."   # optional, French B2B data

Open a new terminal, then start Claude Code from it: a variable exported in another terminal is not visible to it. Without a key, everything still runs in dry run: you get the list, the copy and the sequence as files, nothing is sent and nothing is charged.

Connect the MCP server (optional)

The plugin does not configure the MCP server

Installing the plugin adds skills and agents, not the MCP server. Some agents of the plugin use the Emelia MCP tools when the server is there: add it yourself, under the name emelia.

claude mcp add --transport http --scope user emelia https://mcp.emelia.io/mcp \
  --header "Authorization: YOUR_EMELIA_API_KEY"

Keep the name emelia: the agents look for tools named mcp__emelia__*. See MCP server.

Start

Skills of a plugin are called with the name of the plugin first:

/claude-outreach:outreach pilot

A guided first campaign on 100 contacts, with a checkpoint at every step. It asks who you sell to, builds a small list, enriches it, writes the sequence with you, checks your deliverability, and launches only when you say so. Every step writes a file you keep, in an outreach/ folder.

Once you trust it:

/claude-outreach:outreach full "sell our API monitoring tool to CTOs of French SaaS companies, 20 to 200 people"

Commands

Each command is /claude-outreach:outreach <command> (or /outreach <command> with a manual install).

CommandWhat it does
pilotGuided first campaign on 100 contacts
full <brief>The complete pipeline, from targeting to analysis
offer <url>Turn what you sell into an offer a competitor could not copy
icp <brief>Turn a vague brief into a targeting spec
leads <query>Build the list from Basile, LinkedIn or a CSV
filter <list>Deduplicate, exclude customers and the blacklist, segment
find-email <list>Find professional email addresses
find-phone <list>Find phone numbers
verify <list>Verify the addresses you brought yourself
enrich <list>Find what is missing, verify only what needs it
write <angle>Subjects, openers, follow ups, break up
personalize <list>Icebreakers and AI variables per contact
sequence <spec>Steps, delays, conditions, A/B tests
deliverabilitySPF, DKIM, DMARC, warmup, volume, ramp plan
campaign <spec>Create and launch the campaign in Emelia
repliesTriage replies, draft answers, handle opt outs
audit <campaign>Rates per step and variant, against benchmarks

What it will not do

  • Spend credits, launch a campaign or reach a human without your confirmation.
  • Launch when your deliverability is not ready: missing SPF, DKIM or DMARC, warmup off, or a volume above what your mailboxes can carry.
  • Scrape LinkedIn outside the official Emelia integration.

Stay up to date

Plugins from a third party marketplace do not update on their own. In Claude Code:

/plugin marketplace update claude-outreach

or from a terminal, claude plugin update claude-outreach@claude-outreach. With a manual install from a git clone, run git pull in the clone, or bash scripts/check-update.sh to see how far behind you are.

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